There's a lot to how we make our socks and how we're able to offer them at such great prices, but the short version is this: We spend our time on designing beautiful socks and don't cut any corners in the production phase. That means we use high quality materials such as combed cotton and poyamide, the best dye houses we can find to create deep beautiful colors and only the best craftsmanship in and near Europe that have extensive experience with making socks for many of the premium and luxury brands that you know. The second part is how we're able to offer industry revolutionizing prices: We do not have fancy offices around the world, layers of executives driving fancy cars and we don't have glitzy launch parties to entertain the press and celebrities. Another important factor is that we sell our socks directly to you. This means we do not have to factor in an enormous markup for stores, we do not have to take back unsold inventory from stores at the end of the season and we do not need to have any sales managers, go to tradeshows or own a wholesale showroom.